Thursday, February 27, 2014

Drillin' It Down

The K.I.S.S. principle is alive and well.   Jumpwire Media founder Gavin McGarry found a unique way to "keep it simple stupid" and educate CRS 2014 attendees on the difference between the various Social Media sites that are now required tools of the trade:

Anytime you can get your message across in a simple and humorous way you are ahead of the game.   It takes work and preparation.  
There were so many great messages in just a few short slides.  Even if you don't agree with his main theme "11 Reasons Why Social Media Might Save Radio", you will walk away with tremendous insight as to the benefits of Social Media for radio.
He is right about one thing for sure -the on-air talent absolutely must be the "face" of the station on Social Media.  The human connection is imperative. Radio may be a "one to many" medium but the experience from the listener perspective has always been "one to me".  Use that skill to connect one to one in every way you can.   Be where the people are, make your voice heard, then listen and respond to what your fans have to say.