Friday, May 25, 2012

Get On Board the Twitter Train



The debate rages on, twitter vs. facebook, which is the most engaging and deserves your attention in order to keep you “connected” in the future.   The reality is, you need both.  They each have a different function.  facebook will continue to be the place to share stories, photos, videos and more, with your friends.  In fact, you can include much more because you have more space to work with.  Plus, you have the attention of the audience for a longer period of time.   

The power of twitter is its mass reach, ease of mobile use, immediate call to action and entertainment value!   It is so much easier to create and post a 140 character tweet than it is to craft a well thought out facebook post with great content.  twitter is a great tool for our changing human behavior.

Columnist Will Robinson writes “We think quicker and are distracted easier. According to the BBC, ‘The addictive nature of Web browsing can leave you with an attention span of nine seconds.’ That’s the attention span of a goldfish! Thus, we must learn to be compelling in that short time frame. Craft your message to engage the goldfish, and you will win by being heard.”  

The impact of this shift in human beings is huge!  Not only does it affect our ability to completely digest any knowledge or communication, it makes us impatient, unforgiving and sometimes a little cranky.  In Fact, right about now you have either stopped reading or are wondering “When will this end?”

For all of the ‘goldfish” humans, Twitter is the perfect communication tool.  The expectation from the user is totally different than with facebook.  When people follow someone on Twitter it is because they enjoy that persons quick witted observations about life OR they want to get up to the minute reports about a topic or a service.   They like the simple “broadcast” messages without a lot of interaction.   If you do want interaction, the world of hashtags awaits.  The advent of hashtags has allowed communities of followers to share thoughts on all kinds of topics. 
The Twitter Train has already left the station but it is never too late to jump on board!   If you don’t have a Twitter account, get one.  If you do have one, work on expanding it.  Improving your tweetablity will help you communicate more effectively in our A.D.D. world.   Study the Twitter policies and best practices, learn to use and understand this new form of communication and Enjoy The Ride!!! 

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