Thursday, July 26, 2012

That’s Why They Call It Work

We “Radio Rats” are lucky, even the worst day at work can be fun infused.  It’s show biz baby!  Very seldom (if ever) do you wake up and not want to go to work.   But the reality is it is work.  Now more than ever you have to have an excellent work ethic to survive.  Economic woes, consolidation and technological advances have created the perfect storm.   Everyone is over worked and overwhelmed; many are underpaid.  The survivors are the people with a positive mental attitude who roll up their sleeves and just DO IT.
Don’t let the volume paralyze you.  Take the opportunity to create great radio by using the amazing tools we have at our finger tips.    Yes, you have more jobs than ever before, but parts of that job are made easier by slicker production tools, software programs to help you find the answers and powerful engagement tools to bring you closer to your audience.  Embrace those advantages and put them to work for you.
Here are few reminders to help you tackle your daily work load:
1.      Make a list so you can see exactly what needs to be done.
2.      Color code or rank the items by importance.  Some will be Urgent, some important, some “If time permits”.
3.      Always tackle the toughest item first.  Doing the thing you dread the most first will free your mind to finish the other items and your dread will be gone.  In fact many times you’ll think “that wasn’t so bad.”
4.      Check off each item as you get it done.  That visual representation of your accomplishments will actually increase your productivity.
5.     If an item is on the list for more than two days then ask yourself, “Is this really necessary?”  If you determine that it must be done, get it done on day three.
6.     For e-mail and paperwork, it is best to practice the “touch it once” philosophy.  As often as possible you want to deal with it and file it away or delete it. The reality is you will never get back to it no matter how good your intentions. 
Remember what American Inventor Thomas Edison said, "Opportunity is missed by most people because it is dressed in overalls and looks like work."   Overalls are pretty damn comfortable to wear and extremely easy to work in.   Strap them on and get to work!!

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